Just like a lot of people out there, I am a huge fan of food, watching movies—and enjoying great food while watching the latest blockbuster inside the moviehouse! So when Chowking invited IPS to the launch of their latest product—and a screening of Snow White and the Huntsman—I instantly said yes.

Chowking was launching the Chow Pao, a handheld snack oozing with flavor and fillings. Available in four variants (Chinese Sausage, Chinese Sausage Special, Braised Chicken, and Chunky Beef), the Chowking Chow Pao is perfect for the moviehouse because it’s easy to handle and eat—and it’s tasty, too! But even if you’re not out for a movie, you should still get a Chow Pao; it’s the perfect baon, snack, or comfort food. You can have it anytime, anywhere. Another good thing about it is that it’s very affordable. Price range is P25 to P49, can you believe that?

At the launch, two TVCs for the new Chow Pao were shown. The four chefs in the TVCs are really cute (OMG, Kenji Marquez, is that you???)—so imagine the collective giggling that happened inside the moviehouse when all of them showed up—and danced!

The venue for the Chow Pao launch was also as innovative as Chowking’s latest offering. It was held at SM Megamall’s Winema (We Interact with the Cinema), which is like the Nintendo Wii but only with a massive cinema screen. Before the movie started, we tried it out ourselves by playing some games that required us to raise our hands and move them sideways to help the mantao bun catch some fillings. Super fun!

Before the movie started, they gave away Chow Paos for everyone. And because I’ve tasted all the variants already and I have my favorites, I egged my officemates and friends to try them: the Chinese Sausage Special (chumo-chori burger lang!) and the Braised Chicken (kumu-Kung Pao lang!). They weren’t disappointed!

And then the movie started, but that’s another blog post.

Treat yourself to Chowking Chow Pao now, and go try Winema at SM Megamall Cinema 1, SM Mall of Asia Cinema 3, SM North EDSA, The Block Cinema 1—and let me know what you think by e-mailing me at mark.sablan@onemegagroup.com.