I love watching movies. It doesn’t even matter if it’s just catching a well-loved classic on cable TV or finally watching a DVD copy of a flick I always wanted to watch but never had the time to do so.

But nothing beats catching something “Now Showing” inside a moviehouse. Like it or not, it’s not really just about the movie anymore, but the experience. So the aircon, the popcorn, the comfy seat, and the crowd all play a role.

Thanks to SM Cinema, movie-watching is now better and more exciting than ever, with the just-launched SM Cinema e-PLUS Card, tagged as your gateway to “Entertainment, Privileges, Lifestyle, Upgrades, and Surprises.”

SM Cinema’s e-PLUS Card is a prepaid card that you can reload with P500 and P1000 load denominations. The good news is that you get free snacks every time you reload! You can reload at the SM Cinema ticket booth, but very, very soon, you can also do the same online, via www.smcinema.com.

You can also upgrade this card to a loyalty card—for free. Once you do so, you have the option to avail of the e-PLUS Starter Kit, which includes a movie, snack, and a premium item. You can also use the card to earn reward points every time you go watch a flick, and soon, when you buy a snack from the Snacktime outlets.

What I love most about the e-PLUS card is that when you have it, you don’t have to fall in line anymore. You can go straight to the assigned theater. Talk about convenience!

Cardholders also get regular movie and promo updates via email and text, plus invites to promos and seasonal offers, exclusive events, quarterly raffles and even free giveaways.

Can’t wait to get your own e-PLUS Card? Just submit a duly-accomplished application form with a valid ID at any e-PLUS booth located in SM Cinemas nationwide. The application form is available at the e-PLUS booth or online via the SM Cinema website. Upon submission of the completed application form, a cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. By validating your mobile number, you get a complimentary movie ticket.

This card is heavensent. Just check out more privileges if you get one for yourself:

e-PLUS cardholders are given special lanes at the ticket booth when they reload, a free upsize of drink when they present their card at any Snacktime counter, and a meal credit for every P500.00 or P1,000 reload which they can use to avail of a popcorn and drink.

e-PLUS cardholders can use their points to get exclusive SM Cinema items from parking discount vouchers, planners and gadgets like mobile phones and digital cameras.

Cardholders are also entitled to a 50% discount on select SM exclusive movies, join online and seasonal promos and quarterly raffles where gadgets, trips and concert tickets will be given away.

When you sign up for membership to the e-PLUS loyalty program, you automatically qualify to enjoy special offers from The White Hat, Goldilocks, Mister Donut, Hen Lin, Sbarro, Airphil Express and SM Men’s Wear. Villman, Lenovo, Silverworks, Belo Men and Belo Essentials offer unbelievable surprises while special privileges are up for grabs at Beauty and Butter, The Body Shop, Slimmer’s World, Slimmer’s Face and Skin, SM Storyland, SM Bowling, SM Skating, MOA Eye and Nido Fortified Science Discovery Center. Experience discounts from products that define your lifestyle such as The North Face, Bratpack, Roxy, Delsey, High Sierra, Quicksilver, Kickers, Sanuk, DC and The Travel Club. With e-PLUS, the perks are endless!

To learn more about the e-PLUS card, visit www.smcinema.com or call Customer Care Hotline 470-2222.